Digital Search Using Artificial Intelligence (AI)
The web is a vast storehouse of knowledge and with people becoming more and more internet savvy, search engines have become an integral part of our lives. Companies like Google and Microsoft are actively investing in their respective search engines to keep up with the growing demand for information have adopted it and use it within their marketing, with brands like Amazon and Spotify using AI systems successfully.
Google Cloud AI
If you want to create your own chat-bot or talent network, use Google Cloud AI. For many digital marketing professionals, this is a safe and seamless tool to use for large-scale artificially intelligent products and services.
The very best AI tools and talent in the world will not deliver results if you are missing the most critical component for machine learning – high-quality data to inform the learning algorithm. Data quality is probably the single biggest challenge you will face when implementing AI.
Implement Virtual Assistants
We’re all familiar with the usual suspects: Siri, Google Now and Alexa, and they have successfully introduced us to the idea of talking to a phone, laptop or even a home appliance. However, the evolution of many of these virtual assistants have already become boring commodities for the user, with limited useful updates in recent months. The advances for virtual assistants are rooted in natural language process