Page Optimization in Show on Google Ranking
The way your page is optimized can have a huge impact on its ability to rank. On-page SEO is becoming increasingly overshadowed by off-page factors. However that’s not to say it’s not important to have your on-page SEO spot on. By getting on-page right you’re putting down a solid foundation to build upon with other activities.
Improve Your Visibility
Let’s say you have a brick and mortar location. If you had the choice between putting your business on the main road that goes through town or a quiet side street, which one would you choose? The main road, of course.
With 167 billion searches per month, getting on the first page of Google is like planting your business on the busiest road in town. The more people that see your website, the greater your brand awareness. The more familiar consumers are with your brand, the more receptive they will be to conversion activities.
Similar to the problems with too many ads, Google looks at the page layout as a whole. If your content is below the fold this may trigger problems for you. Make sure that the written content starts above the fold. If for instance you start off posts with large images, think about adding a headline above the image.
If your page is covered in ads that make the content hard to access or read, it’s going to negatively affect rankings. This is a difficult one for webmasters as it demands striking a balance between profitability of a page and rankings.